The Department of Science and Technology (DOST) formulated the Small Enterprises Technology Upgrading Program (SETUP) to promote countrywide development by raising the productivity of small and medium enterprises (SMEs) through technology application/upgrading.

The Philippine horticulture industry is one of SETUP's five major sectors. SETUP makes use of the web to facilitate information exchange among stakeholders, thereby promoting horticulture development starting in Mindanao.